Vitally AI
In July 2025, Vitally launched their first AI feature: Vitally AI Copilot. To spread awareness and get customers excited about the launch, I worked with the Marketing team to create a custom landing page and Vitally AI sub-brand.
To further bring the feature to life, I animated a series of simple product illustrations that I featured across the landing page. All of the animations were designed in a mix of Figma and Adobe Illustrator, animated in After Effects, and exported as Lottie animations. This allowed for a smooth, lightweight, and scalable animation experience on the website.
Landing Page
Since Vitally AI is a feature within the core Vitally product, I wanted the Vitally AI brand to feel connected to Vitally’s core brand. I opted for a restrained color palette while sticking with a similar illustration style, typography, and product imagery approach.
Video
Prior to the launch of Vitally AI, I worked on a hype video to drive awareness of the launch. I collaborated closely with Vitally’s Product Design team and CEO to ensure that I was properly representing the functionality of the product. I opted to keep the representations of the product more abstract to allow for future product design changes since the feature was still being worked on.