G2
My first task after arriving at G2 in June of 2019, was to help establish and build out G2’s new brand.
I started shortly after G2 re-branded with a new logo and corporate colors, and worked with the Brand & Buzz team to create and flesh out the company’s brand guidelines. As a member of the Brand & Buzz team, I collaborated with teams throughout G2 to ensure a consistent and fresh brand experience. I worked on a range of projects including website design, email design, sales collateral, and event design.
Office Redsign
In June of 2019, the G2 team moved into a new office space in Chicago’s Loop. I worked very closely with G2’s Head of Creative and interior design firm Ted Moudis Associates to design a series of murals to help extend G2’s new branding across the new space. The goal of all the designs was to help the space feel unique to G2, to motivate the team, and celebrate G2’s founding city, Chicago. All of the murals were designed in Illustrator and printed on a vinyl mural wall paper prior to installation.
Office photos by Eitan Gamlieli
